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Google Purchases Spider.io to combat Digital Fraud
Google has made a point how serious they are against online fraud from robots that crawl the web and rob advertisers of ad dollars by purchasing the London based company Spider.io (TechCrunch) The...
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Ad Impression Fraud Billboard in Midtown, New York
What is Impression Fraud? Ad Impression Fraud has been a sickness plaguing the Digital Advertising Industry since it’s inception. There is an ongoing battle between advertisers and robots who crawl...
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Preventing Fraud in Programmatic Advertising
Fraud in Programmatic Advertising Marco Muzzi from AcquityAds is one of the good guys in the digital advertising Industry. His educational video is spot on in educating the public about what digital...
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Fraud in Video Advertising
The shift to digital video advertising The Wall Street Journal gives us key information regarding fraud in video advertising. Advertisers were expected to spend over $68 billion 2014 on television...
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What is Domain Masking? This Infographic Explains it
Adtech analytics company Pixalate reported in the past that fraud ad networks are engaging in the practice of selling ad impressions from low quality domains making the buyer think they are buying one...
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